Viamedia Geo-Graph · Concept for Atrium Health · 2027 Open Enrollment

Follow the Enrollee

Season budget

of Geo-Graph cells live

This window

invested this window

to brokers, HR and caregivers

of cells live

cells paused this window

Message in market

Geo-Graph moves

Who it reaches and how

Top counties this window

Weekly flighting

Concept for discussion. Enrollment dates are for 2027 coverage: Medicare open enrollment runs Oct 15 to Dec 7, 2026, and the Medicare Advantage open enrollment period runs Jan 1 to Mar 31, 2027. Marketplace enrollment opens Nov 1 and closes Dec 15 on HealthCare.gov (NC, SC and AL) and Jan 15 on Georgia Access. Employer enrollment windows vary by company; October and November are shown as typical.

Budgets, window shares, channel mixes and cell performance are illustrative, not a recommendation, and the pausing pattern is simulated until it is tied to real response data. Hospital points are approximate and show a selection of Atrium Health facilities; confirm against Atrium's current list before sharing outside the team. Targeting uses geography, age bands and contextual signals only, with no health-condition data. Messages ask people to check networks and do not promote any plan; Atrium compliance should review all creative against CMS marketing rules.